The Performer’s Social Media Content Chart: What to Post and Where to Focus Your Time

Social media is one of the most powerful tools performers can use to build their careers. Whether you’re showcasing your work, networking, or staying up to date with casting calls, it offers unparalleled opportunities to connect and grow. However, many performers struggle with one key question: What should I post?

To help you out, here’s a simple content chart to guide your social media strategy and make posting easier!

What to Post

A well-rounded social media presence combines three essential elements:

1. Career-Related Content
   Share updates about your work as a performer!

   • Post videos of your performances or rehearsals.

   • Upload your headshots, self-tapes, or professional photos.

   • Highlight exciting career moments like bookings, projects, or training milestones.

2. BTS (Behind the Scenes)
   Give your audience a peek behind the curtain.

   • Show your daily practice routine, auditions, or what you’re currently working on.

   • Share books, shows, or music that inspire you.

   • Let your followers see the “real” you as a performer, building a deeper connection.

3. Personality Content
   Let people get to know you beyond your work.

   • Post about your hobbies, passions, and interests.

   • Share stories or moments that inspire or excite you.

   • Show the human side of being a performer—your personality can help people relate to you!

Where to Focus Your Time

Each platform offers unique strengths, so here’s how to make the most of them:

• TikTok
  TikTok is one of the fastest-growing platforms for performers. Its algorithm favors storytelling and creativity, making it ideal for showcasing choreography, singing challenges, or creative skits. Use TikTok to reach new audiences and highlight your skills.

• Instagram and Facebook
  These platforms are great for networking and maintaining professional connections. Use Instagram Stories, Reels, and posts to consistently share your content. Facebook groups are excellent for industry updates and connecting with peers.

• Twitter
  Twitter is more focused on discussions, making it perfect for connecting with industry professionals and staying up to date on news, casting calls, and trends. Engage with others by joining relevant conversations and sharing your insights.

Final Tip: Balance Is Key

Your social media presence should reflect a mix of career, BTS, and personality content. By combining these three areas, you’ll build a profile that’s both professional and authentic, helping you stand out to casting directors, collaborators, and fans alike.

Need help creating a winning social media strategy? The ProArtist Academy has resources and tools to help performers grow their online presence. Stay tuned for more insights!