How Blogging Can Boost Your Artistic Career
Have you ever thought about starting a blog? You may have seen others doing it and wondered if it’s worth adding to your already busy schedule. Could blogging really make a difference for your career as a performing artist or entrepreneur? Let’s break it down together.
Why Blog?
Did you know that 409 million people view over 20 billion blog pages each month? Additionally, companies that blog see 97% more links to their website. These numbers make blogging seem like a no-brainer. But before jumping in, ask yourself: Do I have the time and commitment to blog consistently?
Blogging is about sharing your expertise and building trust with your audience. When people read your posts, they begin to see you as a credible authority in your field. If you offer valuable insights, tips, or inspiration, they’re more likely to follow your work and eventually become clients, students, or fans.
Benefits of Blogging:
Increased Visibility: Google loves fresh content. By blogging regularly, your website ranks higher, which means more people will discover you.
Showcase Your Expertise: Posts about topics you’re passionate about—like performance tips, industry insights, or creative processes—showcase your knowledge and make you stand out.
Engage New Audiences: Share snippets of your blog on social media to reach a wider audience. Excerpts can also be turned into videos, polls, or graphics, creating a multi-platform presence.
Build Relationships: Blogging allows your readers to get to know you better, building a personal connection that goes beyond your performances or coaching sessions.
The Challenges:
Let’s not sugarcoat it—blogging takes effort. The average blog post takes 3.5 hours to write. It’s not just about writing; you’ll need to manage your website, stay consistent, and keep your content relevant.
If you’re not naturally inclined to write, blogging might feel like another daunting task on your never-ending to-do list. Consistency is key, but remember, quality always trumps quantity. Even a quarterly post can make a significant impact if it’s valuable and well-crafted.
A Practical Solution:
If writing isn’t your forte or you’re crunched for time, why not repurpose existing content? For example:
Turn workshop notes or class outlines into blog posts.
Film short, helpful videos and include a transcript beneath for added SEO value.
Post quarterly instead of weekly, but make every post impactful.
Final Thoughts:
Blogging isn’t for everyone, but if you enjoy sharing your thoughts and expertise, it can be a powerful tool to grow your brand. Start small, test the waters, and see how it resonates with your audience. Whether it’s sharing your journey as an artist or offering tips to your students, blogging can help you connect, inspire, and thrive in your creative field.
