The Power of Word of Mouth: Turning Experiences into Advocacy
What makes people rave about a business, a service, or even a performance? It’s often the little things—unexpected details, impeccable service, and moments of genuine care—that transform a neutral customer into a loyal advocate. Let’s break down how you can apply the magic of word of mouth to your career in the performing arts.
1. Focus on Experience, Not Just Delivery
Imagine walking into a place that changes your perspective entirely. That’s exactly what happened when someone who didn’t even like eggs found themselves raving about a breakfast restaurant that specialized in them. Why? It wasn’t just the food; it was the entire experience.
From thoughtful menu design to outstanding service, every element contributed to creating a memorable moment. In the performing arts, your audience or students will always remember the experience you provide—whether it’s the energy you bring, the attention to detail, or the way you make them feel. Ask yourself: are you over-delivering on experience in every aspect of your work?
2. Leverage the Human Tendency to Share Stories
People love to share standout moments, both good and bad. Studies show that 88% of individuals trust recommendations from friends and family more than any form of advertising. The good news? You have control over what stories people will tell about you.
By exceeding expectations—whether through a flawless performance, a warm teaching style, or simple acts of kindness—you ensure that the stories your audience or clients share will be glowing ones. Always think: What will they remember?
3. Think Like Your Audience
To truly excel, put yourself in the shoes of your audience or clients. What do they see when they interact with you for the first time? Is your branding cohesive and inviting? Do you deliver a personal touch that stays with them long after they leave?
Are you welcoming and attentive during the “first meeting”?
Do you walk them through their experience thoughtfully, from start to finish?
These small details can make the difference between creating a one-time customer and a lifelong supporter.
4. Create Advocates Through Positivity
What if you could transform someone’s neutral or skeptical outlook into full-blown enthusiasm? Think of how one glowing recommendation can lead to another, forming a chain reaction that expands your reputation. In the arts, this might look like a parent raving about your lessons to a friend or an audience member sharing your performance on social media. Word-of-mouth magic happens when you prioritize connection and positive experiences at every level.
Your Takeaway
Success is often in the details. From how you present yourself online to how you handle small interactions in person, every moment is an opportunity to inspire advocacy. Word of mouth is powerful, but it starts with you. When you focus on creating extraordinary experiences, you turn clients, students, and audience members into your biggest champions.
Ready to elevate your performing arts business or career? The ProArtist Academy has the tools to help you shine! Stay tuned for more tips and resources to build your brand and grow your audience.
